{"success":true,"data":{"id":"33b70efe-c3de-41a2-984c-416cffe4a062","name":"Secret Sales","slug":"secret-sales","tagline":"Members-only discount designer fashion e-commerce.","description":"Secret Sales is a globally unique marketplace platform based in the UK, that's fast becoming the No. 1 destination to explore, uncover and buy must-have fashion and sport-wear items alongside quintessential homeware essentials and luxury cosmetics at affordable prices. But it's not a traditional retailer — it's a stockless, tech-led platform that enables brands to digitally connect their supply chain and inventory systems and trade more efficiently, without physically moving stock to a third party. Think of it as a \"digital outlet village\" that solves the excess inventory problem for fashion brands. It offers a direct-to-consumer channel allowing brands to sell non-full-price stock in a way that drives growth, maintains brand equity, and — in an industry first — identifies new customers for full-price targeting in a GDPR-compliant way. With around 50 million unique users visit annually, growing 40% year-on-year, with 13 million registered account holders, 2,800+ brands including Dolce & Gabbana, Puma, Kurt Geiger, Versace, and ASOS.","whyWeInvested":"We backed a founder who'd already had a successful exit, deploying capital into a tech-enabled marketplace solving a real structural problem in fashion, with a clear path to European dominance via M&A.","mission":"","founders":"Sach Kukadia, Nish Kukadia","logoSvg":"\n \n \n \n \n \n \n \n \n \n \n \n \n \n","featuredImage":"/media/file/1774025263913-450271761.jpg","status":"active","dateFounded":"2011","yearInvolved":"2020","websiteUrl":"https://secretsales.com/","linkedinUrl":null,"instagramUrl":null,"facebookUrl":null,"twitterUrl":null,"categories":["Consumer & Lifestyle","AI & Data","Media & Marketing"],"exitedDate":"","exitedTo":"","brandColor":"#4A044E","brandColorSecondary":"#86198F","investmentRole":"Investor","sortOrder":28,"metaTitle":null,"metaDescription":null,"ogImage":null,"canonicalUrl":null,"structuredData":null,"blurDataUrl":"data:image/jpeg;base64,/9j/2wBDACgcHiMeGSgjISMtKygwPGRBPDc3PHtYXUlkkYCZlo+AjIqgtObDoKrarYqMyP/L2u71////m8H////6/+b9//j/2wBDASstLTw1PHZBQXb4pYyl+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj4+Pj/wAARCAAIACADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAUCA//EACEQAAICAAUFAAAAAAAAAAAAAAECAAMEERIhURMxYdHh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAH/xAAXEQEAAwAAAAAAAAAAAAAAAAAAAREh/9oADAMBAAIRAxEAPwCs7BRmdhzJ7Cy68NaxrRNtPHuIhYbtcUkKoXqkZKo7TrgsM1QL2sWsfc+PsRBeP//Z","createdAt":"2026-03-07T12:42:58.082Z","updatedAt":"2026-03-22T19:33:06.673Z","media":[]},"message":null}